It’s Not Enough to Be Noticed

December 15, 2010 by Erin Casey · 1 Comment 

How do you want to be perceived by your potential customers?

by Lauron Sonnier

In today’s noisy, cluttered marketplace, you need to stand out to get noticed. If you just want to make a scene, you could run naked in the street or punch a customer in the nose. While those antics may land you in the morning headlines, they wouldn’t do much good for your business. Read more

From Minimum Wage to Rooftop Gardens

October 21, 2009 by Erin Casey · 4 Comments 

Photo by Tony Lattari

Teresa Carleo’s client roster reads like a who’s who in New York real estate development. But her success started with the question, “What am I going to do with my life?”
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Reinvent Your Career: Success Tips from Teresa Carleo

October 21, 2009 by Erin Casey · 4 Comments 

When Teresa Carleo started her landscaping business 20-plus years ago, she was literally building a business from the ground up. Her only experience consisted of fond childhood memories of working in the garden with her parents. So she started at the bottom by taking a minimum-wage job watering plants.

Carleo worked to expand her knowledge, eventually breaking out on her own and founding Plant Fantasies Incorporated. Success didn’t come without struggle, but, today, Carleo’s thriving business offers a wide range of services—from flower arrangements and ground-floor landscaping to rooftop gardens—for some of New York’s top real estate developers. Here, she shares a few of her success tips: Read more

The Sweet Life

July 23, 2009 by Erin Casey · 4 Comments 

Rachel Thebault went from investment banker to baker. By living her passion she’s enjoying a very sweet life.

For those who’ve acquired an education and built a career in a specialized field, making a major change can be unsettling—especially if you’re uncertain as to what the change should be. Rachel Thebault knows the feeling. After majoring in economics and working for Merrill Lynch and Bank of America as an investment banker, the long hours and hectic travel schedule had Thebault rethinking her career choice. “It didn’t allow me to have a lot of my own time outside the job,” she says. Read more

Home-Grown and Nationally Known

April 15, 2009 by Sarah Blaskovich · 1 Comment 

Merle Jablin O’Brien

Merle Jablin O’Brien

A Colorado mom learns tricks of the trade as a small-business owner.

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New Year, New Approach

December 17, 2008 by Julie Kreisler · 3 Comments 

Julie Kreisler

Julie Kreisler

As the New Year approaches, many companies are struggling with the direction of their marketing strategies and how to implement them. There are no certainties in marketing, but something must be done to promote your business.

The news media has nothing positive to say. It’s doom and gloom every way you turn. How do we get out from under these clouds? If your business is like many others, you have these same concerns and may be in a place where you need to do something! Now! Read more