SUCCESS Tips from Tory Johnson

I recently had the privilege of interviewing Tory Johnson for SUCCESS magazine. Tory is an exceptionally sharp business woman who knows a thing or two about looking for—and creating—meaningful work.

In 1999, after the experience of being fired left her with a desire to have more control over her income, Johnson founded Women for Hire, a company that hosts career expos for women. As the Job Club correspondent for ABC News, she has earned the nickname “the jobs lady.” In addition to hosting expos and training programs, Johnson is a popular speaker and trainer for events such as The Women’s Conference. Johnson’s new series of “Spark and Hustle” seminars help small-business owners move past ideas—the spark—to create profitable businesses. Read more

10 Ways to Leverage Social Media

Build Your Brand, Engage Your Audience and Inspire Sales

Social media sites like Facebook, Twitter and LinkedIn have become powerful resources for businesses to gain exposure online. You can use these networks to build brand recognition, establish expertise in your field, engage past clients, attract new clients, drive traffic to your Web site and blog, and perhaps, most important, make the cash register ring. Read more

Tap into Social Media

If you are a “digital immigrant” (someone over the age of 30), you may think social media is a waste of time. How can you bring in business when you spend your life online?

My response: “If you’re not using social media, you’re missing the boat!”

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