Creating Job Security by Becoming the Boss

February 18, 2009 by Erin Casey · 2 Comments 

I recently received an e-mail from a business owner and new author whose book release has been delayed by the publisher. She says the book explains how to turn a product idea into a profitable business, but the publisher and booksellers are telling her people simply aren’t taking “risks” right now.

Undoubtedly, it’s more important than ever to be cautious with our income and assets. But starting a business can be a very wise investment of your time and money — if you do it right. And with the uncertainty of the economy and fewer “secure” jobs available, becoming an entrepreneur or independent professional is an option many women are examining more closely. In our recent poll, more than half of you said you were either starting a business or taking on freelance or contract work in an effort to create financial security in your life. Read more

Make an Impression

February 18, 2009 by Brenda Bence · 2 Comments 

One of the most common misconceptions about searching for a job is that the person with the most or best experience is the one who gets hired. The truth is: You’re more likely to be hired for a job based on your connection with the interviewer than on your qualifications. And the best way to forge an instant, powerful connection with your interviewer is to define and communicate a strong job-seeker personal brand. Read more