An in-JEAN-ious Idea

Alison Barnard believes smart entrepreneurial risks are worth the rewards.

When Alison Barnard researched the idea for a blue jean boutique—where women could try on different brands, sizes and styles of jeans and receive input from denim experts—she knew she was on to something good. She also knew that if she didn’t pursue the idea, someone else would. “I knew I had to act on it,” Barnard says.

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