How Much Grocery Savings Do You Have Time For?

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May 13, 2009 by K. Shelby Skrhak 

The key to couponing at the grocery store is deciding how much time you have to devote. No time? Sign up for a grocery store reward card and take advantage of store sales without any work. Plenty of time? Comparison shop, use coupons and take advantage of a store’s price-matching policies. You can pick the best money-saving strategy for your lifestyle.

Try the grocery store-savings strategy for which you have time:

No Time—Enroll in a grocery store’s value card program. Stores such as Tom Thumb and Kroger offer significant savings with their respective reward cards.

5 Minutes a Week—Go to shortcuts.com or Cellfire for electronic coupons. When you sign up, electronic coupons link to your Kroger or Tom Thumb card, so you don’t have to cut anything out and bring it to the store.

Here’s the bonus: If you do happen to have a paper coupon for an item in addition to your electronic coupon, you may be able to use both.

30 Minutes a Week—Clip coupons from Sunday’s coupon circulars. Tuck them into an extra wallet and quickly sort them by category—frozen, canned good, snacks, drinks, etc. Cut coupons only for products that you use regularly. Why? If you cut out every food coupon, you’ll spend too much time in the aisles comparing the price of this yogurt with coupon, versus that yogurt with coupon—and 9 times out of 10, you’ll end up buying the store brand because it’s cheaper than both. So, stick with the brands you’re loyal to and won’t substitute for. For example, I’m a Campbell’s soup girl—you’ll never find another brand in my cupboard—so I always clip the Campbell’s soup coupons that come in the Sunday paper.

1 Hour a Week or More—Price-comparison sites such as groceryguide.com and thegrocerygame.com offer a plethora of grocery sale information—telling you which stores have what on sale, what coupons can match up to those sale items, and whether the price is a “stock-up price.” A stock-up price is one of the lowest prices an item will go on sale for. For example, Huggies diapers typically run $13.99 or so, but during “stockupportunities” (clever name thought up by couponers), they go on sale for $9.99. Use a $1.50 off coupon, and you’ve reduced a $14 pack of diapers down to $7.50. Be on the lookout for extra incentives, too. At times, Target or CVS offer a $5 incentive on 2 packages (usually a $5 Target gift card or $5 CVS Extra Care Bucks, respectively.)

Find more savings tips at Shelby’s household savings site, www.fatheaddog.com.

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