Turn “NO” Into a Powerful Positive

What if, starting today, the word “no” didn’t stop you? What if every time you heard the word no, you became stronger, more powerful, and more resilient? Well, you can. Read more

10 Ways to Leverage Social Media

Build Your Brand, Engage Your Audience and Inspire Sales

Social media sites like Facebook, Twitter and LinkedIn have become powerful resources for businesses to gain exposure online. You can use these networks to build brand recognition, establish expertise in your field, engage past clients, attract new clients, drive traffic to your Web site and blog, and perhaps, most important, make the cash register ring. Read more

Turning “What If?” into a Multimillion Dollar Business

Persistence, time and energy. That’s the difference between “what if” and product success, and Lori Greiner has all three. After years of having ideas for products and even books and sitting on the sidelines, she grew tired of thinking about what might happen. So when she had a promising idea for an earring organizer, she immediately got to work. Read more

Tap into Social Media

If you are a “digital immigrant” (someone over the age of 30), you may think social media is a waste of time. How can you bring in business when you spend your life online?

My response: “If you’re not using social media, you’re missing the boat!”

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Building a Strong Future

It’s easy for Debra Cohen to remember when she started her business; she marks time by her oldest daughter’s birthday. Cohen launched Home Remedies of NY, her home-based home-remodeling referral business 13 years ago, when her oldest daughter was 6 months old. A need to earn extra cash for her family combined with boredom that set in when she transitioned from full-time employee to stay-at-home mom made starting a business somewhat of a necessity. But determining exactly what type of business—and what business model to use—was a process. Read more

Yes, You Can Build a Business or Launch a Product… Even in This Economy!

On the journey to launch a product idea, the very first step is often the most difficult to take. Why is that? Because you have to know what the first step is. Most people who have never run a business have absolutely no clue what to do with their great idea. Instead of focusing on only step No. 1, they start to paint a big picture, get overwhelmed mentally, and tuck the idea back into their head.

Sound familiar?

Well, maybe it’s finally time to take action. Yes, even in a sluggish economy. Read more

New Learners for the New Economy

While things are looking a little brighter, the economy still seems to be in a bit of free fall. If you aren’t looking for work yourself, you know someone who is searching for a job, who just graduated, or is tuning up their skills so they don’t get permanently furloughed or downsized.

What qualities do you need as a learner to adapt to our new economy? What learning attributes do employers seek in the flatter, fragmented and constantly changing workplace? Many of the ways we were taught to be learners in school stand in direct contrast to the qualities we need in today’s economy and job market. Read more

From Minimum Wage to Rooftop Gardens

Teresa Carleo’s client roster reads like a who’s who in New York real estate development. But her success started with the question, “What am I going to do with my life?”
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How Far Have You Traveled?

Fran Lessans took the phrase “find a need and fill it” to heart and built a thriving business.

When a door closes, Fran Lessans is tenacious enough to keep knocking until it reopens—or looking until she finds a new one. The CEO and president of Passport Health has worked to prove herself and her business model in the medical industry.

“Being a nurse and a woman was a challenge,” Lessans says. “There were a lot of roadblocks.” The stigma that, as a woman, she wasn’t intelligent or savvy enough kept some hospital CEOs, her initial prospects, from agreeing to see her. She finally determined to take on a male, minority investor early in the life of her business. It seems (almost) unimaginable now, but in the early 1990s, discrimination against women was still so fierce that she realized she “needed that deep voice” to do presentations. Read more

The Sweet Life

Rachel Thebault went from investment banker to baker. By living her passion she’s enjoying a very sweet life.

For those who’ve acquired an education and built a career in a specialized field, making a major change can be unsettling—especially if you’re uncertain as to what the change should be. Rachel Thebault knows the feeling. After majoring in economics and working for Merrill Lynch and Bank of America as an investment banker, the long hours and hectic travel schedule had Thebault rethinking her career choice. “It didn’t allow me to have a lot of my own time outside the job,” she says. Read more

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