Home-Grown and Nationally Known
(4 votes, average: 5 out of 5)April 15, 2009 by Sarah Blaskovich
Know when to let go.
One of the hardest parts of O’Brien’s job, she says, is realizing that some of her favorite styles of the eco-bags should eventually get nixed from her catalog. As designer of every bag, O’Brien falls in love with each one as they are designed and produced.
“Even though I’m attached to them, if they don’t sell, there’s no reason to have them,” she says. “I have to realize that you can’t keep adding styles. You definitely have to let some things go.”
About OlovesM
Merle Jablin O’Brien is a stay-at-home mom in Colorado and owner of OlovesM, at www.olovesm.com. Her company has sold nearly 7,000 bags, all hand-sewn locally.
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Merle Jablin O’Brien, owner of OlovesM, has a great story to tell. I liked reading this article. Her bags are sold in 33 states and she gets 100,000 or more hits to her website monthly, which is incredible. I think what she is quoted as saying in the article is correct, when she says it’s all about the product. I wish her continued success.