Home-Grown and Nationally Known
(4 votes, average: 5 out of 5)April 15, 2009 by Sarah Blaskovich
Moms can do everything. But it’s OK if you’re a mom who can’t do every thing.
While O’Brien was toying with the idea of building a new eco-bag business, she and her husband were also owners of a company that rented baby equipment to people—often, celebrities—who didn’t want to lug their cribs and strollers to Aspen. The company was lucrative and brought them into contact with “the rich and the famous,” she says, such as frequent play dates with Michael Douglas’ kids. But with small children, a full-time job and a million other ideas swimming in her head, O’Brien was overwhelmed.
“I remember telling my husband, I can’t do this,” she says. “Moms can do everything, but I can’t do this.” Her husband also had a job in the ski industry, and they agreed to ditch the baby equipment rental business in favor of O’Brien’s new idea. She says it freed them from undue stress and allowed her to take a risk with OlovesM.
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Merle Jablin O’Brien, owner of OlovesM, has a great story to tell. I liked reading this article. Her bags are sold in 33 states and she gets 100,000 or more hits to her website monthly, which is incredible. I think what she is quoted as saying in the article is correct, when she says it’s all about the product. I wish her continued success.