Home-Grown and Nationally Known
(4 votes, average: 5 out of 5)April 15, 2009 by Sarah Blaskovich
If you’re a mom, try “mommy guerilla marketing.” If you’re a dad, it just might work anyway.
The best way O’Brien has promoted her business is by word of mouth. She admits she’s extremely proud of her bags, and because of it, she talks about them everywhere she goes. She also learned that any business owner who’s a casual talker might not need to pay a PR person to promote their business.
“I went to a trade show, and PR people came to me right and left. They knew I was a newbie. But, I didn’t have any money,” she says. “I use the mommy guerilla marketing technique.”
She also blogs on her Web site, sometimes mentioning the bags and other times simply sharing her thoughts for the day. “We get more than 100,000 hits on the Web site a month,” she says. “Blogging helps my company show up more often on search engines.”
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Merle Jablin O’Brien, owner of OlovesM, has a great story to tell. I liked reading this article. Her bags are sold in 33 states and she gets 100,000 or more hits to her website monthly, which is incredible. I think what she is quoted as saying in the article is correct, when she says it’s all about the product. I wish her continued success.