Home-Grown and Nationally Known
(4 votes, average: 5 out of 5)April 15, 2009 by Sarah Blaskovich
Know what you’re good at and what you’re not.
O’Brien assents that for many startup companies, hers included, she was a jane-of-all-trades, doing more than she was probably capable of. She learned that sometimes it’s best to pay other people to do the things you’re not good at. For those things she could learn to be better at, she diligently worked on developing the skill.
“I was never the best writer, but I wrote e-mails every single day,” she says. “I try to put out five e-mails every single day to stores or people I think might be interested in the bags.” Since then, O’Brien says her writing skills have improved, allowing her to promote her business in a personal way. “Instead of doing a form letter, I realized, if someone is from Illinois, for instance, I’m from Illinois. I try to make them personal so people don’t think I typed their name into [a form e-mail] and clicked ‘send.’ ”
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Merle Jablin O’Brien, owner of OlovesM, has a great story to tell. I liked reading this article. Her bags are sold in 33 states and she gets 100,000 or more hits to her website monthly, which is incredible. I think what she is quoted as saying in the article is correct, when she says it’s all about the product. I wish her continued success.