Decoding Work-Life Balance

How one home-based entrepreneur copes with the challenges

Georgette Pascale, like many entrepreneurs, used the experience she gained as an employee to create a successful business of her own. After working with clients as diverse as Delphi Automotive, Puerto Rico Tourism Company, GAP, Bruce Springsteen and Shania Twain, she founded Pascale Communications LLC in 2004, an all-female, all-virtual firm specializes in healthcare public relations. And that’s one tip she shares from her success: Find a specific need, and then use your skills to create a business that caters to that niche. Other tips include doing what you love, making the best possible decision—even if it’s not the most popular decision—and drawing on the wisdom of mentors. In this View from the Top, Pascale shares her thoughts on creating a work-life balance.

For three decades, corporate America has turned the issue of “work-life balance” into a pseudo-quest for the Holy Grail. A Google search nets lists a mile long from academic institutions and publications offering suggestions on how to achieve this balance. Frankly, I found them confusing and often stress-inducing. I was left asking: “I have to do all of this to balance my home-based business and my family?” Read more